Great new video from BMW to celebrate the Olympics

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BMW has produced a great new video to celebrate the Olympics, which are being held in London this year. It was directed by Stephen Blackman, so it’s well-made. The film features precision driver Wolfgang Weber using a BMW M5 to create a mural of an athlete on Pendine Sands. Although it’s just a brief clip, the film certainly reflects BMW’s pride in its role as an official sponsor of the London 2012 Olympics and Paralympics. The video also shows BMW’s pride and support for the BMW London 2012 Performance Team.

The making of the film also reflects BMW’s willingness to spend many hours to produce well-made products. The video was filmed on a beautiful beach in Wales, which once held the reputation of being the finest natural speedway in the world. On the day of the filming, it was very windy and there were several intermittent rain showers that delayed the production.

Wolfgang Weber also had to make several practice runs in the sand prior to the filming to determine the exact speed and manoeuvres to use for the mural’s creation. Mr. Weber didn’t seem to mind all the practice though, as he was enjoying putting the BMW 1 series coupe through all its paces. Wolfgang Weber highly-praised the car’s precision and manoeuvrability, and offered to drive in any other films BMW wanted to produce.

The theme for the Olympics this year is sustainability and so all companies wishing to be sponsors or participating suppliers must demonstrate their sustainability capabilities. According to a BMW spokesperson, sustainability is embedded into everything the company does, from its product range to its manufacturing operations. BMW was able to meet the Olympic Games’ CO2 emission targets due to its EfficientDynamics programme.

This programme combines maximum performance with minimum energy consumption. Due to its belief in this concept, the company has a natural affinity for the Olympic and Paralympic athletes. In honour of the BMW London 2012 Performance Team athletes, the company has developed the sporting pedigree of some of its 2012 BMW cars.

The company has actively supported the Olympics for many years. It supplied their first electric vehicle to escort the Munich Olympic marathon in 1972. This year, the firm will supply 4,000 BMW cars to transport the London 2012 Olympics officials and athletes.